We can't forget about mum! MooGoo has made a formula for breast-feeding mums, which is not only healthy for baby, but also helps to soothe a sensitive area and keep the skin in good condition. Rather than use Lanolin, MooGoo has used a number of edible and soothing oils such as Grape Seed and Sunflower Oil, and combined them with calming and conditioning ingredients. To give you one less thing to think about, this balm does NOT need to be removed prior to feeding.